The Cost Of Revenge Can Be High, But Sometimes It’s SO Worth It
I used to run a small business (a wedding space), and I was very successful in a very short period of time. It got to the point that I was getting all-expense-paid invites to industry conferences less than six months after I opened. Needless to say, this ruffled feathers.
Enter [Competitor]. [Competitor] is a chief [Entitled Jerk] who competes in the same space and has been nothing but awful to me from the moment she became aware that I wasn’t just competition but was doing better business than her. She complained that I had gotten expenses paid and implied that it was because I was pretty, said that she felt people who had been in the space longer deserved it more, and made a vaguely racist statement about how my outfit colors “don’t look good” on dark-skinned people. She also reported my booth for accidentally being less than three inches outside of our ten-by-ten slot, and she has tried on more than one occasion to have my competing products removed from vendors’ halls. Needless to say, I despise this woman.
Fast forward a little bit to the global health crisis. I saw major issues on the horizon for my business, so I decided to step out and sell it for a pretty penny. I bought a condo, took a job at a non-profit, and moved along with my life. But some of my friends still in the industry would give me updates or vent, and I was absolutely right to sell; most everyone doing what I did had already closed, including the person I sold my business to.
[Competitor], however, was still going strong, though I noticed that her prices were really, really aggressively low. My friend then showed me screenshots of [Competitor] bragging privately about claiming to be unemployed/disabled by using her long-time partner as a cover for her business and then dropping prices below what other sellers could because she was double-dipping.
This really, really, really made me angry. I have a mobility disability, and I felt horrible for the people she was running out of business by pricing so low. So, of course, I reported her, but nothing seemed to come of that. Then, one of the biggest conferences in our local industry came up on my calendar. This conference costs $8,000 to $10,000 to vend at, and many vendors make 50% or more of their yearly income from this one event.
My friend runs the vending hall, so I asked her to place me right next to [Competitor]. When I left the industry, I still had great contacts on the manufacturing side because I speak Chinese fairly well. I found the manufacturer for [Competitor]’s top-selling items and ordered a sizeable inventory to take with me to the conference. I priced them at cost, made ginormous signs about inventory liquidation, and created these super-aggressive bundle deals that made it nearly impossible for [Competitor] to do any business being right next to me.
I could see her over there fuming, and she did try to come over and complain, but our booth was too busy to even entertain her obnoxious huffing and puffing.
[Competitor] closed her shop last week. I lost about $5,000 doing this, but I got a lot of people deals on packages and items that they never thought they could afford for their special day, and it was honestly fun to help people out, especially at [Competitor]’s expense.