It’s Always Aliens
I had a great working relationship as a designer for a local company. I’d even been complimented on my work by a retired editor-in-chief of a national magazine publication loosely associated with the company.
Over the summer, I receive a project from someone in the company with whom I’d never worked with before. There were a lot of absurd requests and delays so I was pretty happy when the project was finalized. Or so I thought.
Client: “I had your design printed by the main office but they said it looked unprofessional.”
Me: “I’m so sorry to hear that, can you tell me more about what was wrong with it?”
Client: “I have not seen it myself but they said the model featured in the design is green, washed out and the quality isn’t great. What DPI did you use?”
Me: “300 DPI. The image of the model was the one you provided.”
Client: “I know it might be because I wanted the full design to be green and maybe something is wrong with our printer but I thought I’d ask. The poor thing looks like an alien.”
That evening, I take my design to a professional printer. The printer’s assistant and a patron who is in line both compliment me on the design. It prints consistently with what was requested. The quality is great, the model isn’t green, washed out, or alien-looking. I explain this to the client and show them what the print looks like.
Client: “Oh my goodness, I didn’t expect you to look into it! I’ll look at it from our end and see if something is wrong with the printer.”
Me: “Check to see if it’s low on red ink!”