I work for a creative agency, and we’d just taken on a big national brand, so there was a lot of pressure to get it right from the get-go. They were launching a new campaign and had supplied a brand kit and a list of approved messaging.
Our main contact, their head of brand, was never happy, never seemed up to date with what was going on, and always found something to nitpick. Things like wanting stock imagery, shooting down the suggestions we made by complaining the stock imagery “looks like stock imagery” (funny that) before presenting the same images as her own suggestions three rounds later, and regularly changing her mind about which of the approved message lines she wanted to use.
Eventually, after nearly two weeks of back and forth (and a week later than planned), we received sign off and managed to get the social campaign live late on a Thursday.
Three days later, on Sunday, I got a panicked call on my personal mobile from my boss.
Boss: “[Client] has kicked off about the creative that’s gone live!”
Cue me getting dragged into an out-of-hours weekend call with the client.
Client: “This is all wrong! We can’t be using this messaging! None of this is approved; this is a mess!”
Me: “I’m sorry… this was all listed in the approved messaging framework you gave us, though. And do you mind my asking what has changed? This was signed off on Thursday?”
Client: “I needed it to be more visual! When I signed it off, I didn’t read it!”
Me: “…I don’t know how to respond to that.”
She was swiftly pulled from the project when we raised a complaint about her on Monday.