Change It But Don’t Change It But Change It
I was in charge of the signage for a marathon. One of the sponsors was concerned about how their logo appeared next to other sponsors.
Client: “Is there any way for our logo to be better represented?”
Me: “I’m not sure what you’re looking for in terms of signage. Can you be more specific?”
Client: “Just make it so the other logo underneath ours is a little more ‘logo-y’.”
Me: “You want us to change another company’s logo?”
Client: “Don’t change it! Just make it look better next to ours.”
Me: “How?”
Client: “By making it more ‘logo-y’.”