THIS IS IMPORTANT!!!
Client: “We need a newsletter to be made and sent.”
Me: “Okay, what is it about? What information does it need to include?”
Client: “We actually already made it and it just needs to be sent.”
The newsletter is mostly written in caps lock and in addition, sentences end with three exclamation points.
Me: “Sorry, but do we really need to put three exclamation points? And it is usually not a good idea to write in caps lock, it can seem a bit aggressive.”
I tried to be as moderate as possible in my comments so as not to offend the client.
Client: “But how will people know it is important if it is not written like this?”
Me: “How will they know what is important if everything is emphasized?”
Client: “Oh, yeah.”