Failed The A/B Testing
It’s a quiet morning, so I’m leaning on the counter chatting with my coworker when a man walks up.
Me: “Good morning, sir. How can I help you today?”
Customer: “I need to block a number.”
Me: “Of course. If you hand me your phone, I can show you how to do that.”
Customer: “No, no, not my phone. There’s another line under my name. ‘A’ uses it. I want to stop ‘B’ from calling or texting ‘A’.”
I pause. This is not me censoring; he’s really saying ‘A’ and ‘B’.
Me: “…I’m sorry, who’s ‘A’?”
Customer: “Doesn’t matter. Just make ‘B’ disappear from ‘A’s phone.”
Me: “Well, the only way to do that would be for ‘A’ to block ‘B’ directly. Or, if you want something permanent, we can close the contract for that line entirely.”
Customer: “No, I don’t want to close the contract. Isn’t there anything else you can do?”
Me: “I’m afraid not. That’s beyond what we can control here. You’ll need to call the helpline for anything more technical.”
Customer: “Fine. I’ll do that.” *Aggressively walks away.*
My coworker wanders over, raising an eyebrow at my expression.
Coworker: “What was that about?”
Me: “I think… he’s a very protective dad.”

