Back in the early 2000s, my wife and I were buying our first new car. We were nervous that we didn’t know what we were doing, so we did a lot of research (it helps that my wife is a librarian).
When we got to the dealer, the salesman would only talk to me. I was all buddy-buddy with the guy, too, but he completely ignored my wife. We went along with it.
The dealer was running a promotion where they would give you $X for your trade-in, no matter what condition. “If you can drive it on the lot…” kind of deal. Of course, they just don’t discount from MSRP in those cases, so it’s a gimmick.
When we walked in, the salesman asked, looking at the cars parked outside.
Salesman: “Which car is yours? Are you trading it in?”
Me: “No, we weren’t trading that car in.”
As I said, we had done our research and knew what a fair price was for the car we wanted. At the time, Edmunds had detailed dealer-level price information for many new cars, including all the various ways a dealer gets paid and what their true costs are (the “invoice price” is not their true cost).
I negotiated the price (since he wouldn’t talk to my wife) and we arrived at a number I thought was fair, actually. We got a good deal at that point. Everything was going smoothly as he wrote up our agreement, until:
Salesman: “So, since you don’t have a trade-in—”
Me: “—No, we’re trading in a car, just not the one we drove in with.”
He literally froze for a few seconds, looking down at the form, his hand hovering over the page.
He asked the make, model, and year of our trade-in, and when I told him, he sputtered and balked. The car we were trading in was on its last legs. I’d had it all during college, and it was old before I bought it. It was definitely past its prime.
Me: “I thought you were running a promotion where the quality of the trade-in doesn’t matter. Would you have given us a higher price if you knew we had a trade-in?”
My wife said under her breath, “That’s sleazy.” He heard, as she intended him to.
He then tried to renegotiate the price. We knew from our research that if they gave us the price we had already agreed on, and they honored the trade-in deal, they would be losing money, so we were willing to move a bit, but we wanted to take our time. He was visibly nervous.
Every time he tried a new way of asking for a higher price, I would say something like:
Me: *With a sympathetic look.* “I understand what you’re saying.”
Then, I would look at my wife, and she would look back at me and silently shake her head no. I’d then look back at the salesman and shrug.
Me: “I don’t think that’s going to work.”
He was stuck. She was the one standing in the way of him getting out of his predicament, but he hadn’t talked to her at all. He had barely even acknowledged her presence. He just couldn’t start talking to her now when we were negotiating.
Oh, and I even got to use the classic car salesman line:
Me: “What do I have to do for you to put me in this car today?”
We finally agreed to raise the price to an amount that, after figuring in the trade-in, was what we had thought was their break-even price. We hadn’t expected to get that low a price, and we also got them to install a nice after-market sound system. It’s the best deal we’ve ever gotten on a new car.
Honestly, we’re not the best negotiators individually, but that day we made one h*** of a team.