A client sent in an ad to run in the newspaper. Unfortunately, the ad was not proportioned correctly for the space purchased.
Me: “The ad you sent me is nine inches wide and four inches tall. You’ve indicated that you want it to run five inches wide by ten inches tall.”
Client: “That is correct. Can you just change it?”
Me: “Well, luckily, the layout is easy to manipulate, and you didn’t put any text in it.”
Client: “But I want it laid out like that.”
Me: “I can’t squeeze a nine-by-four ad into a five-by-ten ad without changing something. The proportions are all wrong.”
Client: “But my friend told me Photoshop has a magic wand! Just use that.”
Me: “That tool won’t work for this. I still have to—”
Client: “Look, if you won’t leave the artwork exactly as it is, we’ll take our business to someone who knows how to do their job.”
He then hung up on me.