Supply And Demanding

, , , , | Right | August 28, 2018

(I have this conversation on an almost daily basis:)

Customer: “Do you have [thing that was produced in very small quantity and became unexpectedly popular, and is therefore sold out everywhere]?”

Me: “No, we sold out almost immediately, and our distributor didn’t have any left by the time we reordered. We’re waiting on it to be reprinted.”

Customer: “Well, can’t you order it?”

Me: “We have. As soon as we drop below our minimum inventory threshold, we order a restock, but since even the manufacturer doesn’t have any we can’t get them.”

Customer: “But why don’t you just order more?”

Me: *inside my mind* “Because we knew infuriating people like you would want them, and we want to be able to tell you, ‘No,’ honestly.” *out loud* “I can take your name and number and wait-list you for when the reprint finally happens, but that will probably be a few months from now.” *our industry is chronically undercapitalized and multi-month stock outages are common* “If you’re in a hurry you can buy it from a price-gouger on Amazon or eBay.”

Customer: “No, that’s okay. I’ll just come back.”

(Repeat entire conversation next weekend because “months” means “days” in customer-land.)

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