Steven Spielberg Versus Tim Cook
A client has sent us a brief for shooting a brand awareness video. Their requirements seem ambitious, but not impossible, and we get back to them with a quote.
Client: “What! Why is it so much money?!”
Me: “Well, we’ve provided a breakdown of the costs in the document, but most of that will be the camera equipment and the on-location shooting.”
Client: “Apple say you can shoot feature-film quality shots on their iPhones! Use iPhones for the video. That means you can take all that camera equipment costs off.”
Ugh. I hate those Apple ads for exactly this reason.
Me: “What you’re asking for is not possible on an iPhone.”
Client: “Fine, use an iPhone Pro Max, then.”
It didn’t work out…
Question of the Week
Have you ever met a customer who thought the world revolved around them?
