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Sounds Like A Good Way To Lengthen That List

, , , , , , | Working | April 15, 2022

I was driving through a busy inner-city road in the early evening. There was plenty of traffic, but it was moving well. 

A billboard caught my eye. It was deliberately attention-grabbing; it had a big, teaser headline, “WILL YOU MAKE THIS YEAR’S LIST?”, and then some smaller writing underneath. I looked at it for a moment longer, dying to know (as they intended) what list I might be able to join.

When my attention returned to the road, I saw that the car in front of me had stopped, and I had to quickly apply the brakes. I was a heartbeat away from causing a collision.

So, what list was it? The “road toll” — the list the government keeps of all traffic fatalities. Yup, the government put up an eye-catching billboard in a busy area in some misguided attempt to improve road safety.

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