Sometimes, More Really Is More

| Sacramento, CA, USA | Right | May 25, 2012

(A customer comes in asking for a quote.)

Customer: “Hi, how much will it cost for 600 single-sided flyers?”

Me: “That’d be [price].”

Customer: “Okay, and how much for 600 single-sided flyers plus 100 double-sided ones?”

Me: “That’d be [higher price].”

Customer: “What?! How’d you come up with [higher price]?!”

Me: “You have more copies than [lower price], so it costs more.”

Customer: “I don’t think you understand! I want 600 of these AND 100 of these!”

Me: “It’s still [higher price]. You’re adding more printing to your order. That’s going to make the price higher.”

Customer: “No! Never mind. I’ll come back later and ask someone else!”

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