Singleminded Surcharge

(I work in an electrical department. At this time, a woman is looking at a light display.)

Me: “Are you finding everything alright?”

Customer: “Yes. Where is this?”

(I lead her to the box, on an end cap. It’s a two-fixtures-for-the-price-of-one thing.)

Customer: “Oh, there’s two in there…”

Me: “Yes. But the price is the same as on the display, so you get an extra for spare parts or whatever.”

Customer: “Well, I only want one!”

Me: “You can always just sell the spare on a garage sale or something. Or if you’re like me, you might break the glass someday and so you’ll have a spare.”

Customer: “I only want one!”

Me: “…”

(The customer proceeded to pick out a nearly-identical looking fixture that was about three times the price–all because she only wanted one.)