Sales On Vulcan: Infinite Savings In Infinite Combinations
(I work for a company that primarily sells its products online. We just had a 20% off sale that ran for a few days. It has been over for a week when I get this call.)
Me: “Hi, how can I help you?”
Customer: “You guys never run any sales! Why don’t you run any sales?”
Me: “Well, we just finished up a 20% off sale last week and run sales all the time. Did you miss our emails and advertising about that sale?”
Customer: “No, I saw them, but 20% is nothing!”
(I take a moment to see what she normally orders and it looks like she would have saved about $25.00 on her regular order. I, of course, let her know this and let her know about upcoming sales.)
Customer: “Wait… You’re saying I could have saved $25.00? Why didn’t you tell me that when you sent the email for the sale?”
Me: “We did, in fact. The email said it was a 20% off sale.”
Customer: “But how am I supposed to figure out how much that is?”
Me: “Well, an easy way would have been to estimate your normal order at $100. 20% of that would be $20, so you know that you would have saved more than $20 on the purchase. In this case, it would have been about $25.”
Customer: “You should just put exactly how much I am going to save in the email!”
Me: “We could, but as every order is different, the amount saved will also be different.”
Customer: “Well, how am I supposed to figure that out? I don’t have a computer to figure that out!”
Me: “Do you have a calculator?”
Customer: “I don’t have that, either!”
(That’s when she hung up in anger, and when I got up to make some coffee and shake my head.)
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