Provide Assurance Before Insurance

It was near month end when a lot of car insurances were coming due. Near closing time, a young man came in with that tell-tale look of desperation and panic that just told us something was up.

He came to the counter and I was to serve him. He blurted out, “My insurance is due tonight, and I don’t have the right paperwork, and I don’t get paid until tomorrow, and I think I may owe money for some fines, and I don’t know what to do!!”

I calmly took his papers, looked at them and then to him, and said “Okay, first thing we do is PANIC!” I took a beat, held eye contact, then said, “Okay, good. Nailed it. Now we just need to figure out how to make this work for you.”

I don’t think he exhaled the whole time.