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Projecting Much?

, , , | Right | March 4, 2022

I was designing a series of posters advertising retirement accounts for a credit union. One had an elderly couple walking on a beach, holding hands, silhouetted against a sunset. Another had a similar couple looking into the horizon from the bow of a cruise ship. The tagline on both was something to the effect of, “It’s your retirement; what do you want from it?”

The comments on the proofs came back, respectively:

Client: “It looks like they are walking into the sunset to die.”


Client: “It looks like they’re considering jumping overboard.”

I resubmitted some different concepts, but I also commented that the client may want to contact their human resources department for referral to a therapist.

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