Privacy Policy

Not Always Right is dedicated to maintaining visitor privacy, and therefore we do not collect email addresses or names in our story submissions. We only request an email address on our contact form, so that we may reply. Under no circumstances will we reveal or sell individual visitor information unless required to do so by law.

We support the Self-Regulatory Principles for Online Behavioral Advertising of the Digital Advertising Alliance in the US and for US consumers. More information about these Principles can be found here. Advertisements that we place online using interest-based data are expected to be delivered with the Advertising Option Icon to help consumers understand how their data is being collected and used and to provide choices for consumers who want more control.

Sometimes, these ads are based on the content of the pages on which they appear. Other times, these ads are generated by matching the particular ad to your interests as inferred from your online activities that have been collected over time. With interest-based advertising, the goal is to show you ads that are most relevant to you.
 To do this, we and some of our third-party advertising companies use technologies such as cookies and web beacons to collect information about your interaction with our websites and other third-party websites (“Online Data”). This Online Data generally does not identify you to us personally and, typically, it is aggregated with other data to create segments – groups of users and certain general interest categories that we have inferred based on a variety of factors (for example, “tomato fan”). The Online Data can include:

 The Web pages, products and services you view and links you click when using our websites and services as well as third-party websites;
 Whether you view or click on ads that are shown to you; 
Demographic or interest data, including general geographic location derived from IP address;
 Offline purchase data that may be combined with Online Data to create a better profile regarding your interests or purchasing preferences; and
The search terms you enter when using certain search services.

We and our third-party advertising partners use this Online Data to paint a more accurate picture of the interests of the audiences with which we interact – including you – so that we can serve ads that are more relevant to those interests.

In addition, our third-party advertising partners use this Online Data for a variety of other purposes, including (a) in conjunction with advertising that appears on our website or other websites, (b) for reporting website traffic, statistics, advertisement data and other interaction with ads and the websites on which they are served, and (c) to measure the effectiveness of web-based and e-mail advertisements.

If you are no longer interested in receiving interest-based ads from us, you can opt-out by clicking here. Please note, however, that opting-out does not mean you will no longer see ads from us online. It simply means that the online ads from us you do see will not be based on your particular interests.