Painfully Obvious Stupidity

(In Canada, all products have the information written in both English and French. A customer is holding a loaf of whole wheat bread.)

Customer: “Excuse me! This doesn’t make any sense. This says 100% whole wheat. Is it white bread or brown?”

Me: “It’s brown.”

Customer: “But, that’s not what it says here. It says ‘plain’, which means it’s white, doesn’t it?”

Me: “That says ‘pain’. It’s French for ‘bread’.”

Customer: “But it already says ‘bread’.

Me: “Yes, but ‘bread’ is English and ‘pain’ is French.”

Customer: “So, is it white or brown?”

Me: “It’s brown.”

Customer: “Then why does it say ‘plain’!?”