On The Books As A Bad Idea

My client was sending me logo ideas for a group that was responsible for building buzz about a wide variety of books to raise sales. The client sent me a photo of cabs driving in Times Square, a photo of some teenagers with backpacks, and a cartoon of three people talking around a water cooler.

Me: “I got the images. Can we discuss how these images relate to your ideas so I can get started on the project?”

Client: “Sure, I just need you to create logos from them. Basically, just convert those three different images into three logo files. What do you call them… EPS files, right?”

Me: “So, you want that image you pulled off the Internet of Times Square to be the logo for your book buzz-building group?”

Client: “Yep!”