Needs To Alter Their Perceptions Of Pricing

(I work in alterations at a bridal salon. A teen girl is with her parents buying a dress for Homecoming Court which is in about two weeks. Since this is pushing the normal timeframe for alterations, the consultant has grabbed me to look at the dress and let the customer know if we can do the very minor alterations in time. After I say we can, I have the following exchange with the girl’s father.)

Customer: “So are the alterations included in the price of the dress?”

Me: “No, but taking up the shoulders on this dress will only be about $23.”

Customer: “So, will you guys discount the dress to offset the cost of the alterations?”

Me: “…No.”