Most Customers Have Already Signed Out
I’m going on a trip. Usually, I park in the official airport parking, but I forgot to book it until the day before and it was all sold out. Instead, I book with one of the many private enterprises nearby.
I arrive in good time and park my car in a free spot. I go to the check-in hut, but there is nobody there. There is, however, a prominent sign on the door that says to go straight to the shuttle stop, and the driver will check my ticket. There is a mobile number for emergencies.
I head to the shuttle stop, where there is another sign that says the shuttle comes at fifteen and forty-five minutes past the hour. It’s currently twenty past, so I sit down to wait. Sure enough, at forty-five past on the dot, the shuttle turns up.
I chat with the driver while he checks my details.
Driver: “I’m happy you didn’t call me.”
Me: “Why would I need to call you? Everything is fine.”
Driver: “So many people call asking what to do or when will the shuttle come.”
Me: “But it’s all on the signs?”
Driver: “You think people read the signs?”
Question of the Week
Tell us your story about a customer who couldn't understand the most simple concept.