Making That Kind Of Display Does Not Do Favors For Your Display

, , | Right | February 18, 2021

I’m at a chain bookstore, browsing a section near the door where an employee is arranging a display of the biography of a famous former football player and coach, which just came out. Said former football player recently thought it was funny to say, “Sieg Heil,” after an interview between a journalist and a German-speaking football trainer which was broadcast during a football-themed talk show where he was one of the guests.

What this has done for his popularity is evidenced by the following exchange between the bookstore employee and a man who notices the display upon entering the store.

Customer: “I really don’t think you should have those out, not after what that guy said on TV.”

Employee: “Corporate decides on our displays, sir. But to be honest, you’re not the first person to make a remark like that.”

I don’t think that biography is going to sell well anytime soon.

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