Magazines Are Dying
(My uncle passed away six months ago and my aunt is not comfortable telling strangers that she lives alone. The phone rings.)
Aunt: “Hello?
Caller: “Is [Late Husband] available?”
Aunt: “No, he’s not.”
Caller: “I’m calling on behalf of [Organization her husband was a member of] about renewing your subscription to our magazine.”
Aunt: “No, thank you. We won’t be renewing it.”
Caller: “Are you sure?”
Aunt: “Absolutely.”
Caller: “Well, I talked to [Uncle] a couple of weeks ago, and he told me he was renewing!”
Aunt: “You talked to him a couple of weeks ago? Are you sure?”
Caller: “Oh, yes, and he told me he was renewing!”
Aunt: “Well, when you talk to him again, can you have him call me? He died six months ago, and I sure do miss him!”
Caller: *click*
(She never heard from them again, and they quit getting the magazine.)
Question of the Week
Tell us your story about a customer who couldn't understand the most simple concept.