Listening Is The Best Solution
Customer: “Which of these two weed-killers is better to use on my lawn?”
Me: “Actually, neither of them. They will kill the grass, also. Try this product, instead.”
Customer: “Why is the little bottle so much more expensive than the big bottle?”
Me: “The smaller product is concentrated; it will make thirty-two gallons of solution. That’s why it costs more.”
Customer: “But why is the bigger bottle cheaper than the smaller one? Is the smaller one better for my lawn?”
Me: “The smaller bottle is concentrated. They are both the same chemical. The big bottle is mostly water.”
Customer: “But which one of these two is better to use on my lawn?”
Me: “Don’t use either of them. You’ll kill the grass. Try this product, instead.”
Customer: “What? But that costs twice as much as the big bottle of weed-killer.”
Me: “It’s the right one to use on your lawn. The others will kill the grass along with the weeds.”
Customer: “I’m going to go with the big bottle. That’s the cheapest one out of all of them. It’s good for my lawn, right?”
Me: “Will that be cash or charge, sir?”