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Just When You Think It Can’t Get Simpler…

, , , | Right | January 13, 2023

I gave instructions in a PDF to a client about how to make updates. I included screenshots of the pages with explicit instructions on how to log in and make changes and what buttons to push. They emailed me with a problem.

Client: “Nothing works! It’s all broken! What’s going on?”

The problem? They were clicking the update “button” in the screenshot — the one with the big red arrow I had drawn next to it.

Question of the Week

Tell us your story about a customer who couldn't understand the most simple concept.

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