Is That How The Agency Usually Does It?!
A friend wanted to help me out by offering me work that her company usually gave to an agency.
Client: “Here is a copy of the brochure. We normally pay the agency about $500 to redo the brochure every year, but we’ve already spent $350, so I have $150 to pay you.”
Attached was a cell phone picture of a brochure.
Me: “Oh, okay. That’s well below my usual rates, but it should be okay if you’re giving me the original assets for minor alterations.”
Client: “Yes, I already attached it. Didn’t you see it in the email? No wonder you haven’t been getting much work. Your attention to detail isn’t great is it?”
The client was referring to the cell phone picture of their brochure. Needless to say, I thanked my friend for the opportunity before suggesting that their old agency might be in a better position to make the changes.
Question of the Week
Have you ever met a customer who thought the world revolved around them?