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If You Stare Into The Black Void Too Long, Customers Come Out Of It

, , , , | Right | September 21, 2021

We have a table of men’s shirts in different colors at the front of the store. There are about forty or fifty different versions and colors on the table. I’m helping a man who loves the shirts and wants a few black ones.

Me: “These are the options we have for black.”

Customer: “That one’s not black.”

Me: *Looking at the shirt* “Yes, sir, it’s black.”

Customer: “No, it’s not black enough.”

Me: *Pulling out the tag* “Sir, this is the color code this store uses for black items. This is as black as it’s going to get.”

He puts his shirt up next to the one on the table.

Customer: “See? It’s not really black.”

Me: “Fabric dye saturates different fabrics at different levels. Just because they look slightly different it doesn’t mean they’re not both black.”

Customer: “Well, it’s just not black enough for me.