If I Have To Walk You Through It, You’re Gonna Pay

A couple of years ago, I was asked to write copy for a start-up’s website. The client wasn’t sure what they wanted, and in the course of “taking the brief,” it became clear that they also hadn’t worked out who their business was aimed at. I spent a lot of time getting them to focus on target customers, market sectors, and so on.

Once this was done, I wrote the copy and sent them my invoice.

Client: “I don’t think I should have to pay for this.”

Me: “What? Why?”

Client: “We spent too much time answering questions beforehand.”