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Have You Tried Another Font Entirely?

, , , | Right | January 2, 2024

I am working with a new client who wants his current logo vectorized and some tweaks made. The logo starts with a capital H with a lowercase K in the middle.

Client: “The H is currently slanted to the left. Can you make the H slanted to the right? I want it to look like a handwritten logo.”

I slant the H to the right.

Me: “How about this?”

Client: “I like it, but the H is slanted to the right. Can you make it slant to the left but not straight? You know what I mean?”

Me: “No… I don’t understand. You want it now slanted back to the left?”

Client: “Yes. But not straight. I want the vertical bars of the H to be like the lowercase K in the logo.”

Me: “But the lowercase K is straight. There is no tilt on its y-axis.”

Client: “Yes, I know. But can you make both the horizontal and vertical lines on the H straight, so I can see how it looks?”

I do what he asks.

Me: “Okay. How about this?”

Client: “I like it, but I want the two vertical lines straight, but the bottom and the top of the H tilted.”

Me: “Let me see if I understand. You want the vertical lines of the H straight, but the bottom of the lines tilted? Do you mean you want the right vertical line of the H to be slightly higher than the left? Or are you looking for a little curve at the bottom and tops?”

Client: “No! I want them straight like the lowercase K. If you put an imaginary line at the line on the bottom of the signature, I want all the letters even and straight.”

Me: “Okay. So, you want the H vertical bars just straight… up and down…”

Client: “Yes, but slanted to the right.”