Does Your Mom Run The Business?

After designing a new brand identity, website, and business cards for a local motel, they waited until the site, business cards, and uniforms were ordered to “change their mind.”

Me: “That was why we went through that lengthy process of developing the logo: to build the rest of your items around it.”

Client: “Yeah, but my mom doesn’t like it. She says she can’t understand what it says. I need a new logo within the next couple of days. We’re way behind now.”

Me: “I don’t understand. The type is very clear. What is she having a hard time understanding?”

Client: “Well, it’s in German. She doesn’t speak German.”

Me: “Sir, I had nothing to do with the naming of your business. You’re the one that picked that name. How does your mother not speaking German relate to me?”

Client: “It doesn’t, I guess.”