Did The Earth Not Move For You, Too?
In 1974, I go to see the new disaster movie Earthquake. The high-budget movie features famous actors and “Sensurround”! This involves specialized bass speakers that create a sound wave that is more felt than heard. The speakers make the theater rumble during the earthquake scenes.
The movie follows the typical disaster movie formula. Part One introduces characters pre-disaster. Part Two shows characters during the disaster. Part Three shows the characters after the disaster.
In the movie, before the big quake, there is a pre-quake, but there is no Sensurround, and I wonder why. (I learn later that Sensurround should have been felt during the pre-quake.)
Everyone in the theater can tell that the earthquake is going to happen very soon. And then… the movie skips from Part One directly to Part Three, leaving out the earthquake part. The entire audience is wondering, “What the f***?”
Three minutes into Part Three, the movie stops and the theater lights come on. The projectionist messed up. Ten minutes later, the movie finally resumes with Part Two. We finally get to feel Sensurround, but the climactic moment in the movie is lost.
After the movie, I get in the long line with all the others wanting a voucher refund ticket. The manager is sitting at a folding card table in the lobby to sign refund vouchers and he is not happy. After ten minutes in line, it is finally my turn. The manager looks at me and says, “So why do you think that you deserve a refund?”
Internally, I just thought, “Whatever the forty people in front of me told you.”
Question of the Week
Have you ever met a customer who thought the world revolved around them?