Customers Don’t See Signs, They See Obstacles

, , , , , | Right | September 4, 2019

We have a small tablet on a stand that visitors use to sign in and out at our facility. This system is currently down, so I have people signing in and out on paper in a binder. I have a bright yellow post-it note in the middle of the tablet, saying, “Out of Order. Please use the book to your right.” Simple, right?

Every fifth visitor of the day begins to sign in on the tablet, completely ignoring the note, and acts completely dumbfounded when I point it out.

So, just before I leave for the day, I make a bigger sign that covers the whole screen of the tablet and tape it over the screen.

What do I see when I’m walking out the door? Someone tearing off the paper and attempting to sign in while my coworker looks at me and I look at him and we both do a simultaneous inner facepalm.

I just don’t know where some people misplace their brains.

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