Right Working Romantic Related Learning Friendly Healthy Legal Inspirational Unfiltered

Consistency Has To Do With Texture, Right?

, , , , | Right | May 18, 2022

My client, a marketing director, tends to be very particular about consistency in point sizes across various pieces.  

Me: “I can’t get this headline to wrap properly!”

Client: “What about rewording it to fit?”

Me: “I’ve tried that; nothing seems to make it fit.”

Client: “Just make the point size bigger.”

One of the other designers at the table points out that it will break the consistency across the ads.

Client: “Consistency doesn’t mean doing the same thing all the time.”

No one knew how to respond to that.

Question of the Week

Tell us about a bad customer who received the most satisfying comeuppance.

I have a story to share!