Consistency Has To Do With Texture, Right?
My client, a marketing director, tends to be very particular about consistency in point sizes across various pieces.
Me: “I can’t get this headline to wrap properly!”
Client: “What about rewording it to fit?”
Me: “I’ve tried that; nothing seems to make it fit.”
Client: “Just make the point size bigger.”
One of the other designers at the table points out that it will break the consistency across the ads.
Client: “Consistency doesn’t mean doing the same thing all the time.”
No one knew how to respond to that.
Question of the Week
Tell us about a bad customer who received the most satisfying comeuppance.
