Consider The Impact Of Your Choices

Client: “I want the website font to be Impact, but italic Impact.”

Me: “I don’t think Impact even supports italics.”

Client: “Can you make it work?”

Me: “I can try, but honestly, it’s a really bad idea for a few reasons.”

Client: “Just do it.”

My inner typographer died during this project — especially when I presented it and the CEO asked, “Why is the font so ugly?”…

…AFTER the project went online and all the print materials were done.