Branding Is Everything (Priced The Same)
(I work for a large, well-known department store. One day a middle-aged woman came up to me, frowning, with two blouses in her hand.)
Customer: “Why are these different prices?”
Me: “Excuse me?”
Customer: “These tops! Why is this one more expensive than the other one?”
Me: *looks down at the two blouses that are nothing alike* “Well, ma’am, these are different items.”
Customer: “But they’re the same brand! They should be priced the same.”
Me: “Yes, ma’am, these are both from [Brand], but they are still different items. The price for each item is going to be—”
Customer: *cuts me off* “Oh! This one is from the petite section! I see. It must be cheaper because there’s less fabric.”
(She wandered off, satisfied with her logic, while I stared after her.)
Question of the Week
Tell us your story about a customer who couldn't understand the most simple concept.