Branding Is Everything (Priced The Same)

, , , | | Right | May 30, 2018

(I work for a large, well-known department store. One day a middle-aged woman came up to me, frowning, with two blouses in her hand.)

Customer: “Why are these different prices?”

Me: “Excuse me?”

Customer: “These tops! Why is this one more expensive than the other one?”

Me: *looks down at the two blouses that are nothing alike* “Well, ma’am, these are different items.”

Customer: “But they’re the same brand! They should be priced the same.”

Me: “Yes, ma’am, these are both from [Brand], but they are still different items. The price for each item is going to be—”

Customer: *cuts me off* “Oh! This one is from the petite section! I see. It must be cheaper because there’s less fabric.”

(She wandered off, satisfied with her logic, while I stared after her.)

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