Being A Different Kind Of Competitive

My client is a residential and commercial painter with years of experience but no marketing history. In order to create a website for him, I give him a “homework” list of details to compile so that I can compose his bio, also include pictures of his previous works, areas of service and expertise, etc.

Two weeks go by and I email asking about his progress. Another week passes and he finally replies simply stating:

Client: “Here’s a link to my competitor. Just use what he has.”