Because Nothing Says “Buy Me” Like Warm Ice Cream

Client’s feedback on an ice-cream image’s proposal for a printed ad:

Client: “I really like how the whole image looks, just have in mind that we are going to come out with this ice cream Ad in winter, during the Christmas Holidays. For you to understand, we actually want the image to transmit a ‘warm winter feeling,’ so, just make the ice cream look a little bit hot, and we’ll be okay.”