AdSense Versus No Sense

, , , , , , , | Working | March 13, 2018

A couple years ago, I was tasked with buying advertising space through Google to promote our company’s video-on-demand service. However, after a few days, our ads were suspended, because we had to submit proof that we had the rights to use some intellectual property that belonged to movie studios; our ads featured lots of popular film characters. I told my boss what happened, and suggested we go ahead and get in touch with our contacts at the studios as soon as we could to obtain written proof that we could use the characters, My boss was having none of it. The way he saw it, Google was screwing us over, and my job was to get them to immediately reverse their policy-based decision and run our ads.

Unsurprisingly, I was not successful in doing so, although I had a very productive call with Google. They gave me further information and guidelines about their policy, and told me how to get the situation sorted out as quickly as possible. I told my boss about it, but he said that surely I wasn’t insistent enough, and called me into his office to show me “how it’s done.”

Cue the most cringe-worthy moment of my life, during which I sat in front of my boss while he called the reception desk at Google headquarters and (unsuccessfully) harassed the receptionist for 20 minutes, asking to be put through to Larry Page. When he finally gave up, he just told me to do whatever it takes to get the ads up and running as soon as possible, at which point I just followed Google’s guidelines as instructed. Wouldn’t you know it, the ads were up and running less than a day later.

This was one of many crazy things that happened at that company during the time I worked there. They were a very small outfit, yet they always expected to be treated like one of the giants out there — and spent money they didn’t have, accordingly. I smelled disaster coming and quit just a few months after this, and they went bankrupt less than a year later.

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