A Creative Catch-22

Me: “Hi, sorry to contact you again, but I was hoping to get the images to add to the creative in order to send it your way for approval prior to the deadline.”

Client: “Unfortunately, we cannot supply you with the images unless we have approved your creative.”

Me: “Oh, I was under the impression that you would need those images in the creative in order to approve it.”

Client: “Yes, that is correct.”