Wish You Could White-Out That Last Comment, Part 2
Customer: “Excuse me, do you have any black paper?”
Me: “Sorry, we have lots of colors of paper, but no black. There is black construction paper on the art supply aisle, though.”
Customer: “Why don’t you have any here?”
Me: “Because it would be really hard to see the ink on a black piece of paper, so most of our paper colors are bright, pastel or white.”
Customer: “You don’t have white ink like the other printers?”
Me: “There is white ink, but I’m pretty sure it’s used for printing on fabric, not on paper.”
Customer: “Then how did they make this?”
(She shows me a flyer with a black background and white text.)
Me: “That’s called knockout text. The black background is printed with ink, and the white lettering is just the white paper underneath. I can certainly do something like that for you if you want.”
Customer: “Well, that’s just wasteful. Can’t you put some white-out in your machine and print on black paper?”
Question of the Week
Tell us your story about a customer who couldn't understand the most simple concept.