(I am behind the bakery counter and a woman goes to the bread wall and picks up a loaf of clearly marked “Whole Wheat Italian 5 Grain” bread that happens to be covered in seeds.)

Customer: *brings loaf to me* “Is this chocolate bread?”

Me: “Um, excuse me?”

Customer: “Is this chocolate bread? It’s a dark brown color like chocolate.”

Me: “It’s ‘Whole Wheat Italian 5 Grain’ bread. It’s labeled right here.” *shows her the label*

Customer: “Okay, as long as it’s not chocolate bread. My husband is on a diet and cannot have chocolate!”