(I work at a large electronics retail chain, the largest in the world, that has very large lighted signs on the outside of their buildings, an easily recognizable color scheme, and million-dollar highly polished TV commercials.)

(I was standing near computer software, towards the BACK of the store, when a customer walked straight down the center aisle, passing all the other departments and products, and right up to me. He opened his mouth, paused for a second, and asked me:)

Customer: “What store is this?”