(A customer comes to my window and I help him get his entry and equipment rentals. I also give him a coupon for his next visit.)

Me: “Here is a coupon for $5 off your next visit.”

(The customer starts to scratch the coupon.)

Customer: “What’s it do?”

Me: “Sir, it’s not scratch and sniff. It gets you $5 off you next visit.”

(He scratches the coupon with more force, then smells it.)

Customer: “I don’t smell anything. What’s it do?”

Me: “It’s a $5 off coupon for your next visit.”

(The customer scratches the coupon some more.)

Customer: “Ugh! I don’t understand. I scratch it and it doesn’t smell like anything. What does it do?!”

Me: “The next time you come back, you bring this with you and you save $5 on your entry.”

Customer: “Oh, so it doesn’t smell like anything?”

Me: “No.”

Customer: “And I save $5 on my next visit?”

Me: “Yes.”

Customer: “Oh, I’m from out of state, so, no thank you!”