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    The Problem With Analogies

    | Eureka, CA, USA | Top

    (A customer wanders down the paint aisle I’m working on and asks for advice on which paint to use. I tell him, and he asks for the differences between brands)

    Me: “Brand A is just a bit thicker than Brand B. But other than that, they’re pretty much the same.”

    Customer: “What do you mean ‘thicker’?”

    Me: “The paint has a thicker consistency.”

    Customer: “I don’t understand.”

    Me: “Do you know what cake batter looks like? And water?”

    Customer: “Yes.”

    Me: “Cake batter is thicker than water, like Brand A is thicker than Brand B.”

    Customer: “Brand A is cake batter?”

    (It goes on like this for awhile. I ended up leaving him there to contemplate)