The Problem With Analogies

| Eureka, CA, USA | Top

(A customer wanders down the paint aisle I’m working on and asks for advice on which paint to use. I tell him, and he asks for the differences between brands)

Me: “Brand A is just a bit thicker than Brand B. But other than that, they’re pretty much the same.”

Customer: “What do you mean ‘thicker’?”

Me: “The paint has a thicker consistency.”

Customer: “I don’t understand.”

Me: “Do you know what cake batter looks like? And water?”

Customer: “Yes.”

Me: “Cake batter is thicker than water, like Brand A is thicker than Brand B.”

Customer: “Brand A is cake batter?”

(It goes on like this for awhile. I ended up leaving him there to contemplate)