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    The Perils Of Information Underload

    | Trondheim, Norway |

    (I’m a band host for a Norwegian band and am working at a music festival in Trondheim, Norway. An irate lady comes up to me.)

    Lady: “What the h*** is going on?”

    Me: “This is the Trondheim Rock Festival.”

    Lady: “But it’s in the middle of everything!”

    Me: “Yes, ma’am, it is.”

    Lady: “I have to go all around it to get to the other side of the city center!”

    Me: “Yes, yes, you do.”

    Lady: “But this is outrageous! How can you do this without telling people on beforehand?”

    Me: “Well, there’s been a lot of publicity on TV, posters on the walls, and in the newspapers. It also takes place the same time each year.”

    Lady: “Hmph! I think you should get something done about this. You can’t expect people to remember, look at posters, read newspapers or watch TV all the time!”