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    The Early Bird Gets The Dumb Worm

    | Blue Jay, CA, USA |

    (We are a brand-new business. We’ve only been open for one week at this point. We open earlier than our competition because it’s a potential market.)

    Customer: “What time do you open in the morning?”

    Me: “5:00 am.”

    Customer: “But [competition] opens at 6:00.”

    Me: “Yes, they do.”

    Customer: “So, why do you open at 5:00?”

    Me: “Because some people leave for work before 6:00.”

    Customer: “But [competition] doesn’t open until 6:00, so how can you open at 5:00?!”