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    Sometimes, More Really Is More

    | Sacramento, CA, USA | Money

    (A customer comes in asking for a quote.)

    Customer: “Hi, how much will it cost for 600 single-sided flyers?”

    Me: “That’d be [price].”

    Customer: “Okay, and how much for 600 single-sided flyers plus 100 double-sided ones?”

    Me: “That’d be [higher price].”

    Customer: “What?! How’d you come up with [higher price]?!”

    Me: “You have more copies than [lower price], so it costs more.”

    Customer: “I don’t think you understand! I want 600 of these AND 100 of these!”

    Me: “It’s still [higher price]. You’re adding more printing to your order. That’s going to make the price higher.”

    Customer: “No! Never mind. I’ll come back later and ask someone else!”