(A customer comes up to the counter, and looks at a bottle of wine we’re sampling.)

Customer: “What’s this?”

Me: “It’s a tempranillo.”

Customer: “What is a ‘temper-nillo’?”

Me: “It’s a red grape from Spain.”

(The customer picks up the sample cup, and looks at it in confusion.)

Customer: “This is a grape? I could’ve sworn this was wine.” *knocks sample back* “How about that!”