(I am setting birthday invitations for a customer’s mother’s 90th birthday.)

Customer: “Well, it looks great, except for one thing…”

Me: “Well, all right. Just tell me the problem and I can fix it.”

Customer: *pointing to the location and address on the invite* “Can we remove this? There’s too much information, it looks really cluttered.”

Me: “…you want to remove the location from the invitation?”

Customer: “Yes! It looks like too many words; I certainly wouldn’t read all that.” *points to RSVP information* “Actually, take that off too.”

Me: “How are people going to know where to go, or how to let you know they’ll be there?”

Customer: “Oh, I’m sure they can figure it out!”