Customer: “Hey, what movie did that other customer just turn in?”

Me: “Book of Eli. Would you like to rent it?”

Customer: “A book? No, I don’t want no book. I hate reading!”

Me: “No, I’m sorry. Book of Eli is the title of the movie.”

Customer: “I don’t like books.”

Customer’s friend: “It’s not a book, it’s a movie.”

Customer: “Well, I bet it’s based on a book, and I hate books!”